Maybe it’s time you impressed your loved one with your Internet prowess!

Just in time to save you from having to run out and buy another impersonal greeting card, the Valentine’s Day RES Flyer templates have arrived. Click here to view the one I’m giving to my wife.
(But don’t tell her!)

There are three designs waiting for your personal use.

Of course, you could use some stock images, like this example illustrates. But I’m a fan of making the image and the message as personal as possible. It’s all about relationships.

If you would like to download the photos we used, click here:

Your “Just Moved” Shows Can Now Be Turned Into Electronic Greeting Cards.

Outside of listings, the most popular way to use Real Estate Shows is with clients who have just purchased a new home. We call them “Just Moved” Shows.

They are popular, because they work. They work because they make your buyer feel good about their purchase and about you. They work because your clients will send them to their friends and family, creating a mini viral event. Now, you can use four new RES Flyer templates to spice them up.

A “Just Moved” Show is easy to create. Just take a few photos of your buyer clients standing in front of their new home, or smiling in one of the rooms, and make a Show that they can use to announce that they’re moving. Or go take the photos on the day they are moving in and extend the relationship beyond the closing. They will be compelled to forward their Show to their friends and family. And experience tells us that they do. Why? Because everyone loves a home at the time they buy it and everyone loves to talk about themselves. It’s that simple.

What’s in it for you? Your make your client feel good and you get to reach their network of friends with an implied referral. Now you can send them the RES Flyer link instead of the basic Show. This will feel much more like a personalized electronic greeting card.

Click here to view a sample “Just Moved” Show.

I research at a lot of different internet technologies. Some of them are useful.
Most of them are simply silly.

Occasionally, I run across a new technology that immediately jumps out at me as being truly beneficial. It ignites a swarm of ideas and makes me wish I had thought of it first. Eyejot fits the bill.

Eyejot is a robust video messaging platform.

As such, it can be used in a number of different ways, including recording videos for email distribution, but I’m going to focus on one specific aspect of their service, the “Eyejot This!” bookmarklet feature.

Eyejot This! allows you to send video messages attached to specific web pages. So, for example, you can comment directly on the web page you are viewing and have your video travel with that web page to family, friends and most importantly, to your clients, prospects and other real estate agents you may be working with.

How can this help you and your business?

I’ve done a sample using one of our RES Flyers to illustrate one of the ways you can use this to further enhance communication and connection with your clients. As you will see, the video message conveys more emotion, and more of your presence than words alone could convey. Using the video over the web page you’re talking about, another agent’s listing, for example, your clients will be able to “see your energy, passion, concern, interest, excitement, humor” - whatever you choose to convey. When they see it and hear you, it will feel more like you are in the room telling them in person. Your message becomes more personal.

I initially presented this to Teri Lussier from TheBrickRanch.com, Daniel Rothamel from RealEstateZebra.com and Andy Kaufman from MyEastBayAgent.com. They immediately began exclaiming their enthusiasm and pointing out specific ways they would use the Eyejot technology.

Andy Kaufman: “Wow, this is way cool. I can’t wait to play around with it and brainstorm how to incorporate it into our business.”

Daniel Rothamel: “This is freaking awesome. We have so many out of town clients that are always calling me to visit a listing web page. With this, I can visit the page, record comments, and they can have it all the time.”

Teri Lussier: “This is a great way to communicate with an out of town seller as well. They’ve moved and you are the listing agent. I can simply see this a great way to put people at ease. You know how looking someone in the eye is so key to communication… As I was watching your demo it struck me how important it is to see people.”

Watch the sample Eyejot I put together and let me know what ideas you come up with!

A very common email came into our customer service department last week. It was a request we get fairly often and it went like this, “I deleted a Show from my account and was wondering if you could bring it back.”

Sometimes this was a mistake, a show was deleted by accident. Since we don’t really delete shows, we would happily “bring it back to life.” But sometimes, a show was deleted because it was the only way to remove it from public view. This removed the show from the account and required a phone call or email to customer support to bring it back.

We thought you should have more control over this. So we’ve added a new Show category called “offline.” When you move a Show into this category, it is no longer visible to the public. The Show, however, remains in the account and you can edit it and view it from inside your account. And you can bring the Show “back to life” by moving it into any of the other Show categories.

This video will Show you how it works.