A Message To Sellers

by Sarah Cooper on February 19, 2008

This is an idea you might want to think over and shape into your own style.

Yesterday Chris Griffith of Keller Williams Elite Realty in Bonita Springs, Florida wrote a post titled “Why Your Bonita Springs Home Is Not Selling.” (Chris is a prolific blogger whose whole blog Life in Bonita Springs is informative, fun or just flat out brilliant, depending on her mood that day — what I’m trying to say is that she’s 100% FRW, Feed Reader Worthy.)

Last night while I was trying to fall asleep, I was thinking about what good advice there was in that post. (Yes, I do dorky things like that.) That led me to wonder why, when it all seems to make perfect sense, so many home owners have trouble with the basics of selling? And then after they overprice their house, put off showings and don’t want a lockbox, they wonder why their house isn’t selling. What???

It occurred to me that different people learn in different ways. We sit down with our clients and tell them these things when we list their house, but after we leave, how much do they remember?

Some people will retain what they read or see better than what they hear. (Count me in this group.) Would it help if you made a “reminder” Real Estate Show and emailed it to them with a little note letting them know you discussed a lot while listing their house, here’s a little refresher of the basics?

The Show below uses the ideas from Chris’ post in a visual way, in the hopes that it might help a “visual learner” seller. Your mission: watch the Show and try to think of a way you could use your Real Estate Shows to help your clients benefit from your experience.

You could make a Show about how you work, such as what you’ll do to market and sell a house. You could illustrate what sellers can do to help their house sell faster, like accepting showings and keeping the house fresh and clean. Would it be in the sidebar of your website or do you want a blog post you can refer to clients over and over again? Think on it and let me know. 🙂


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