Listings on Facebook? Don’t bet against it just because it’s a bit rough around the edges.
On May 14th, Facebook officially rolled out their new Marketplace feature. I joined the Los Angeles Region and started my search for a home. In just a few short weeks, there were 153 “listings” in the “housing” area, and 795 in the “for sale” area. It was painful wading through all of the rental properties in the housing area to find a single condo for sale.
It was even more painful trying to find a search term that result in an actual house for sale. For example, searching for “house” brought up $2 DVDs of The Adventures of Huck Finn and Frankenstein before a listing for a property titled “my house,” which was being sold for $385,000. There was no photo of “my house,” but it did say it was on the Westside. So… I know it’s got that going for it.
I did find a listing with some photos. It’s title was $259,000 – House In Paradise Valley. You’ll need a Facebook account to see it, but it will give you a good idea of what’s possible. I’ll bet there were more than just this one, but after 15 painful minutes… I just couldn’t take it anymore.
Will it take off? Only if they provide a way to flag listings as real estate for sale, or a real estate only search option. If they do, then probably. The network is growing rapidly (119,140 people in the Los Angeles, CA region) and it’s simple to put up the listings. Today, the search is just too painful. I wouldn’t personally take the time, given the myriad of other efficient ways to search for homes. But I wouldn’t bet against it if they get the search part right.
If you’re a Facebook member, try searching in your region and let me know what you thought about the experience.