Aug 25 2007
Activating New Sharing Features
Less than an hour after we “soft launched” our new features, I got an email from one of our long time clients, Doug Scott. Doug is an avid supporter of RealEstateShows.com, but his email was less than flattering. He was unhappy. Specifically, he was unhappy with the social bookmarking links that now came up at the end of his Shows and was concerned about people leaving his site.
Doug was only one of two people that first day that had this reaction. Of those who took the time to comment, most were excited to see these options for social sharing presented in this way. Doug didn’t say the following, but what we heard in Doug’s comments was this…. “Don’t force things on me. You shouldn’t decide for me what new technologies I should buy into. That’s for me to decide.”
Of course, I made an effort to “educate” Doug on the potential value of these links. But ultimately, Doug knows his clients and his market better than I’m ever going to know them. And he should be the one to decide how he wants to work with them. Not us.
It doesn’t take a thousand voices to deliver the truth. One will do.
So, we went back to the drawing board and rethought how this should work. What we came up with has already been implemented. Here’s how it works now: The “Get Link” and “Get HTML” icons, as well as the Social Bookmarking Icons will be OFF by default. They are now turned on at the Show level. This is done in the “Edit Buttons” area.
Here is a short video to show you how.
Doug, thank you for helping us make our product better for everyone.
Jeff - Love the new features. The overlay looks really sharp.
Thanks, Maureen!
I love the new features. Having the option to turn features on and if is great as it gives us more flexibility with our shows. Thanks!
Jeff,
I very much appreciate your quick response to my complaint. What this tells me is that I have long ago, (I have shows that number in the low 3,000’s), chosen a company that really “LISTENS” to its customers. That’s a rarity in these days and times.
As you know, I am approved by my state’s real estate licensing commission to teach real estate photography as a course for Mandatory Continueing Education, (MCE). I have always ended my 3 hour course with a 15-20 minute demonstation of Real Estate Shows because I am always envariably asked to comment on “VIrtual Tour” photography and programs. I have used and own several virtual tour software packages and always, always recommend your program as the “go to” program for a multi-media presentation of a real estate listing.
I can, and will, continue to both use and recommend Real Estate Shows, (RES), not only for what RES does to assist me in the selling of my listings, but what your company, and you, do towards listening to your clients, in your desire to make the program even better, than it already is.
In closing, may I give you a brief testimonial for RES. I recently sold a listing of mine to an army officer returning from Iraq. He bought the property, sight unseen while still stationed in Iraq.. By that, I mean he made his decision without walking on to the property. He bought the property based upon the MLS photos, and particularly upon RES.
Thanks again Jeff for listening to my complaint and for your quick attention to my request. Keep up the good work. You have a great program which I very much enjoy using.
Cordially,
Doug Scott
Prudential Gary Greene Realtors
Houston, Texas