Archive for the 'Marketing Materials' Category

Nov 07 2007

Ideas For Thanksgiving Greetings - Make It Personal

Published by Jeff Turner under Marketing Materials, ideas

This Thanksgiving we’d would like to encourage you to make your greeting personal.

We suggested use of stock photos for Thanksgiving greetings in the past. But as we did with this year’s Halloween greeting idea, this thanksgiving we’d like to encourage you to choose a few photos of the things you are thankful for and use them in a short greeting to your friends, family and clients. This is a perfect use for a 30 second Show.

Here is an example:

[realestateshows]226889[/realestateshows]
:

Of course, you could always opt to take some photos of your family gathering, or a local Thanskgiving Day event, and send your Real Estate Show greeting out the day after Thanksgiving. Just remember to make it personal.

It’s all about relationships.

Jeff Casual Signature 50

Technorati Tags: , , , ,
Share This Post:
  • Digg
  • del.icio.us
  • Netvouz
  • ThisNext
  • Wists
  • NewsVine
  • Reddit
  • StumbleUpon
  • Technorati

13 responses so far

Aug 30 2007

How To Get More Agents at Your Next Brokers Open House

Published by Sarah Cooper under Marketing Materials, ideas

Today Beth Morrison and Pam Myatt with Old Colony held a brokers open house. They had a nice cookout and a lot of agents stopped in to see the house. This is a good way to get marketing suggestions if you’re having trouble selling a home, and it’s a quick, effective way to get feedback from other professionals.

It also doesn’t hurt to have a lot of busy agents see the good points in a home. Feed a bunch of real estate agents, help them have a good time in a home and guess what — they’re going to remember it when they talk to clients. It’s not magic, but I bet it does help sell a house.

While I was there, looking at the pretty house and scarfing down a burger, I realized that the best way to make sure people would want to come to the next brokers open house was to show them what a good time they missed at this one.

So of course, I thought of making a Real Estate Show. Why? Because it takes no time at all to create!

The next time Pam and Beth are planning a brokers open house, they can email an invitation along with the Real Estate Show from this one. People will want to join in the party. If you’re a real estate agent, chances are that you have your camera nearby all the time.

Don’t miss these opportunities!

sarah cooper signature

Technorati Tags: , ,
Share This Post:
  • Digg
  • del.icio.us
  • Netvouz
  • ThisNext
  • Wists
  • NewsVine
  • Reddit
  • StumbleUpon
  • Technorati

4 responses so far

Aug 10 2007

Flyers And Distribution - Coming August 21st

Published by RES under Announcements, Marketing Materials

On August 21 23, we will be launching the ability for you to instantly create a flyer from the photos and information already contained in your Real Estate Shows.

3 flyer designs from real estate shows

Like everything else at RealEstateShows.com, this will be universal and unlimited as part of your yearly subscription and will be backwards compatible with all existing Real Estate Shows. The flyers can act as individual listing web pages and will be distributed to the leading online search portals, like Google Base, Trulia, Edgeio, Vast, and Oodle. In addition, you will be given the code to post the flyers to eBay, Craigslist, or anywhere else you choose - even spice up your posts on ActiveRain. And the Show itself will be embedded in each flyer automatically.

real estate shows flyer distribution

Creating your flyer will be simple and fast.
Select a design, choose the amenities, preview and publish.

create real estate shows flyers

Each flyer will also be able to be exported to PDF.
And just like your Shows, you can use your flyers in any way you choose.

Coming August 21 23, 2007

We’re chomping at the bit to get this out the door and into your hands. We will be doing a short, very limited private beta that will require active listings. If you are interested in beta testing this feature with us, please email us and indicate your interest.

!!

Technorati Tags: , , ,
Share This Post:
  • Digg
  • del.icio.us
  • Netvouz
  • ThisNext
  • Wists
  • NewsVine
  • Reddit
  • StumbleUpon
  • Technorati

40 responses so far

Aug 10 2007

RSS Feeds For Each Show Category?

Published by RES under Announcements, Marketing Materials

Wouldn’t it be nice to display all of your Neighborhood Shows in the sidebar of your blog or website? Or all of your active listings via a widget of your choosing?

Or maybe you live on the Internet edge. Wouldn’t it be nice to automatically post each new public Real Estate Show you create to Jaiku, Tumblr, Twitter or any other platform that automatically creates posts based on RSS feeds? Wouldn’t it be nice to let everyone in your Facebook network know about new Real Estate Shows instantly using Facebook Notes?

Coming Soon August 23!

Technorati Tags: , , ,
Share This Post:
  • Digg
  • del.icio.us
  • Netvouz
  • ThisNext
  • Wists
  • NewsVine
  • Reddit
  • StumbleUpon
  • Technorati

7 responses so far

Aug 09 2007

Less Is More - Using Blank Images

Published by Jeff Turner under Marketing Materials, ideas

Too often the focus of technology is on more being better. Often, more is just more. It’s not better. There are many times when less is more. Here’s a tip for creating a little “drama” and a more emotionally positive first impression in your Real Estate Shows.

Instead of a photo, use a blank image and an clear, evocative title to highlight a feature or add power to a specific thought.

Providing this visual “space’ can focus the viewer on an important message and/or reinforce the image that immediately follows it. It’s as important as white space in your web or print design. I like using black images. The fade in and out of the black image looks great and a centered white title really stands out.

The 60 second example below is a small home. While there were more than enough photos to fill the entire main Show, not all of the photos were flattering. They would not create a great first impression.

First impressions matter. For more than 80% of the population, their first impression of a home may come online. So, we put all of the photos in the “more photos” section, but used only 7 of the photos, not 9, in the main Show. We used the front shot of the home twice, zooming in at the beginning and out at the end. We used a blank black image to highlight “Welcome To Your Next Home.” The Internet viewer can see all of the photos by clicking on the more photos link, but they will now be viewing them with a more emotionally positive first impression.

Here is a link to a blank black image you can download and use in your own Real Estate Shows.
[Click Here]

Jeff Casual Signature 50

Technorati Tags: , , ,
Share This Post:
  • Digg
  • del.icio.us
  • Netvouz
  • ThisNext
  • Wists
  • NewsVine
  • Reddit
  • StumbleUpon
  • Technorati

4 responses so far

Next »