RISMedia has been beating the drum of niche marketing lately. Because it works.
Some of their recent articles include, Niche Marketing Is Key For Real Estate Agents and Determining a Niche Market Is As Easy As 1, 2, 3. Bill Miles added to that list on Wednesday with Niche Marketing: How To Become A ‘Neighborhood Expert’. He wrote:
While there are thousands of viable niches to pursue, the classic, time-tested niche is a neighborhood. Every real estate professional lives in one and has an equal opportunity to become its expert. Neighborhoods are easy to find, and relevant addresses and homeowners can be quickly identified.
Maureen McCabe shows how simple focusing on a neighborhood can be in her post, Worthington Ohio – Memorial Day 2007. She also illustrates how embedding a Show right into the post can enhance the content in a very real way.