First Things First – Helping A New Agent

by Sarah Cooper on May 21, 2007

I enjoy helping Newbies.

sarah cooper reflectionI’m a real estate agent at Coldwell Banker Advantage in Hurricane, West Virginia, and we have a new guy. I spent a little time last week showing him how to set up his website and giving him a little advice about what he needs to do to start spreading his name around.

My Step One for him was a natural — subscribe to RealEstateShows.com. If you know me, that didn’t surprise you at all. I’m a serious fan.

Our new guy is starting from scratch, but he does have a couple lots listed already. I suggested he make Shows of his lots and put them in the MLS and on his website and blog. (Signing up for a blog on ActiveRain was Step Two.)

He might have thought that was the end of the Shows, as that was the end of his listings. But no, there’s so much more to do! He can also take a few extra pictures of the neighborhood, make a nice neighborhood Show and link the two shows together. If someone is interested in one of his lots, they’re going to want to learn more. Give the people what they want!

Next, I gave him an assignment.

Go to a local business and make a Show about them. Share the show with the owner of the business and you’ve made a new friend. This new friend is going to want to show off his or her business, and will be advertising for you at the same time. It’s all good!

We’re still not done. Got a family? Friends? Surely someone has had a nice occasion recently and shared some pictures with you. Graduation season is coming up. Make them into a Show on RealEstateShows.com and email them the link along with a little note that you were thinking of them. If their event was a new baby or a wedding, they’re going to pass that show (and again, your branding) to everybody they know.

I could have gone on, but I didn’t want to overwhelm him. When you’re a brand new agent, the first thing you need to do is let everyone know you’re in real estate. When you’re an established agent, same thing — keep reminding everyone what you do so that when they think “real estate”, they picture you. Your Real Estate Shows can be a fun, easy way to do that.

Check back in often. I’ll be sharing examples of my own shows and how I use them, and I’d love to hear about how you use yours!

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