At Real Estate Shows, we’ve tried very hard to be as invisible as possible.
It runs counter to the way our competition does things. We’ve always known that. They seem to go out of their way to make sure your content is used to help promote their services. If their services were offered up for free, we could understand that. But most are not. So we don’t understand.
We don’t plaster our logo on the Real Estate Shows player. We don’t force a “created using…” message into each Show you create. And we don’t use the SEO features of our Shows to make sure Google finds us, we put your information into the title and description that Google sees when crawling each Show on our site. We know this has benefited our customers.
We feel strongly that we need to be even more invisible and get out of the way of the real estate transaction to the greatest extent possible. When consumers search on sites like Trulia, Zillow or Realtor.com, if they click on a link to ANY virtual tour, they’re taken to the site owned by the real estate virtual tour company, not to a site owned by the real estate agent. It’s one more step the consumer must take to find you. The quest for information should lead directly to you. Right now, that is a very crooked path.
How are we going to change that?
We’re going to make a few changes that will not impact how easy it is to create a Show. What we hear more often than anything else is how much our clients like the ease of creating a Show. We have squashed numerous upgrades over the past year because we could not implement them without making the system harder to use. So, none of the changes listed below will impact how easy it is to use Real Estate Shows.
- A smarter embedded player.
You can “embed” any of our Shows directly into any page on your blog or website. Because our logo is not on the Shows, it will appear as if that content is yours. But click on any link on the left side of the Show and you are taken to the Real Estate Shows servers to view things like “more photos” or “related shows.” This creates the chance for your customer to stray away from your site. Our new embedded player will NEVER require your customers to leave your site. They will never know we exist. - Intelligent Links
If you embed your Show into a page on your blog or website, we’re going to give you the opportunity to point our Show link to that page. We’re going to begin using the shorter reshows.com as a way to create a more intelligent link directly to your site. In addition, when you syndicate from our site out to Trulia or Zillow or any other site we syndicate to, when the consumer clicks on the new intelligent link, they will be taken directly to YOUR site, not to ours. Again, the consumer will never know we exist and another step in their path to find your site will have been removed. - Intelligent Mobile Sensing
Mobile is the future of the web. More and more people are accessing internet content from their phones. We’re going to make it easier for them to see your content and easier for your to get them there. A new option will be added to generate mobile optimized versions of your Show for every handset. And we think we can pass that functionality onto your blog post when you embed our shows as well. - New ways to use Real Estate Shows
Today, every show must start with the classic Real Estate Show set to music. But we see many of our clients forced to use other services when they want to just embed photos for a more traditional slide show or when they want to present a video they’ve created. When completed, you will be able to decide how you want to use Real Estate Shows. This will make Real Estate Shows more versatile, and give you more ways to keep visitors on your site.
The bulk of these changes will be ready by January 19, 2010. Some will be rolled out before that time. The consumer doesn’t need to see us. They need to see you. We’re hoping to stand out by becoming more invisible, and to lead by getting out of the way.
We’re excited about the possibilities and look forward to sharing more details.
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Jeff, You guys are always working so hard for us. Thank you. It is truly a pleasure to work with you guys 🙂
This is why I love you guys so much. You are always striving to do more for your clients rather than look out for yourselves. I am a virtual tour provider in NY and you always have been and will remain the best. I use another VT company simply for their 360 spin tour, and I can tell you they are light years away from the quality, and care you provide for your users. They are all about making money. They even charge their affiliates a monthly fee for the type of free advice you give us. I anticipate phasing them out as most of my clientele uses RES. Thank you for being so awesome Jeff and team!
I’ve noticed that and am very glad to be associated as a customer of your fine company!
Jeff,
I go out of my way to explain to agents the importance of making the vendor as invisible as possible. I appreciate that you are one of the few to understand how important this is.
With VTs, I advise them to only go with those where they can export to YouTube so they can make sure they are only promoting themselves.
Any chance the player will be the 1st thing you release?
Looking forward to the changes later this month.
Totally agree with both you and Bob, the real estate agent should be the focal point and not the vendor.
Hope you have some visual aids to show us how to utilize the new features.
Cool new features. I was recently asked if my shows were compatible with phone players. Can’t wait to get back with them. Great stuff, Jeff!
These are exciting new features – we stuck with REShows because the bang for the buck can’t be matched by anyone else out there. We would like to see the video upload to YouTube fixed so the shows go up consistently, however. This is a small thing but can be a problem when we have a dozen or more listings going up and have to resort to downloading the raw video file, then posting it manually to our YouTube channel.
Dear Jeff,
You are always putting your clients first, and of course you have a great product. I look forward to the new updates.
Thank you.
[…] today is January 19th, the day we were to launch some of the features we talked about in early December, and we’re not. We think the delay will only be a few […]