Comments on: Real Estate Is A Business – It’s For Grown-Ups Who Understand How Business Works http://res.realestateshows.com/real-estate-is-a-business-its-for-grown-ups-who-understand-how-business-works/ Better, Faster, Cheaper Real Estate Tours Fri, 13 Nov 2009 16:31:44 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Interview with Jeff Turner of Real Estate Shows : The Real Estate Marketing and Technology Resource http://res.realestateshows.com/real-estate-is-a-business-its-for-grown-ups-who-understand-how-business-works/comment-page-1/#comment-5918 Interview with Jeff Turner of Real Estate Shows : The Real Estate Marketing and Technology Resource Fri, 18 Jul 2008 19:10:31 +0000 http://res.realestateshows.com/real-estate-is-a-business-its-for-grown-ups-who-understand-how-business-works/#comment-5918 [...] Alexander van Elsas’s post about the tech elite creating its own bubble, is right on target. Bill Leider wrote about this very thing on our blog back in September of [...] [...] Alexander van Elsas’s post about the tech elite creating its own bubble, is right on target. Bill Leider wrote about this very thing on our blog back in September of [...]

]]> By: Marty Remo http://res.realestateshows.com/real-estate-is-a-business-its-for-grown-ups-who-understand-how-business-works/comment-page-1/#comment-4498 Marty Remo Sun, 17 Feb 2008 02:54:01 +0000 http://res.realestateshows.com/real-estate-is-a-business-its-for-grown-ups-who-understand-how-business-works/#comment-4498 Unfortunately, we must balance the effectiveness of our products & the marketing of the past (print). We all know that the bulk of our new clients are coming from our internet products. However, the larger agencies promote their print to such a degree that we are forced to run print to passify our clients. It's amazing that when a property doesn't sell, the client feels that it's not due to it being over priced..but the fact that it's not in the local newspaper every week. Unfortunately, we must balance the effectiveness of our products & the marketing of the past (print). We all know that the bulk of our new clients are coming from our internet products. However, the larger agencies promote their print to such a degree that we are forced to run print to passify our clients. It’s amazing that when a property doesn’t sell, the client feels that it’s not due to it being over priced..but the fact that it’s not in the local newspaper every week.

]]> By: The Odysseus Medal: Getting ARMs back up on their own two feet | BloodhoundBlog: Real estate marketing and technology blog | Realtors and real estate, mortgages, lending, investments http://res.realestateshows.com/real-estate-is-a-business-its-for-grown-ups-who-understand-how-business-works/comment-page-1/#comment-635 The Odysseus Medal: Getting ARMs back up on their own two feet | BloodhoundBlog: Real estate marketing and technology blog | Realtors and real estate, mortgages, lending, investments Mon, 24 Sep 2007 19:56:38 +0000 http://res.realestateshows.com/real-estate-is-a-business-its-for-grown-ups-who-understand-how-business-works/#comment-635 [...] People’s Choice Award goes to Bill Leider this week for Real Estate Is A Business - It’s For Grown-Ups Who Understand How Business Works: Ultimately success is measured on sustained profitability – not on how often one can [...] [...] People’s Choice Award goes to Bill Leider this week for Real Estate Is A Business – It’s For Grown-Ups Who Understand How Business Works: Ultimately success is measured on sustained profitability – not on how often one can [...]

]]> By: sue argue http://res.realestateshows.com/real-estate-is-a-business-its-for-grown-ups-who-understand-how-business-works/comment-page-1/#comment-632 sue argue Sun, 23 Sep 2007 15:37:28 +0000 http://res.realestateshows.com/real-estate-is-a-business-its-for-grown-ups-who-understand-how-business-works/#comment-632 Teresa, I have read and re-read your last sentence above. I can't help but wonder...why would you use a marketing product to sell homes that doesn't also impress would-be buyers? What are the products that impress would-be clients that have nothing to do with real estate? I'm not trying to be disrespectful here, just trying to understand an intelligent realtor's thought process. Teresa, I have read and re-read your last sentence above. I can’t help but wonder…why would you use a marketing product to sell homes that doesn’t also impress would-be buyers? What are the products that impress would-be clients that have nothing to do with real estate?
I’m not trying to be disrespectful here, just trying to understand an intelligent realtor’s thought process.

]]> By: Teresa Boardman http://res.realestateshows.com/real-estate-is-a-business-its-for-grown-ups-who-understand-how-business-works/comment-page-1/#comment-616 Teresa Boardman Mon, 17 Sep 2007 23:16:48 +0000 http://res.realestateshows.com/real-estate-is-a-business-its-for-grown-ups-who-understand-how-business-works/#comment-616 You are missing something important here. There are tech products that are sold to big brokerages. They get talked into it and tell the agents how great it is. The real estate companies don't know much about technology and are easily convinced that a product is great. Real estate agents are looking for what works, yet they are taken in by some of the marketing about wiz bang cool products. Sometimes we just don't know any better. Yes I have spent money on products that were a waste too. I include a virtual tour with all of my listings. I pretty much have to. yet I have no evidence what so ever that it helps sell the home. I do it because my clients think it helps sell the home and research does indicate that consumers like pictures and want more of them. The truth is that most agents spend much more time prospecting that they ever do selling real estate. Most spend more marketing dollars on prospecting than on selling homes. The highest ROI often comes from the products that impress would be clients and have nothing to do with selling real estate. You are missing something important here. There are tech products that are sold to big brokerages. They get talked into it and tell the agents how great it is. The real estate companies don’t know much about technology and are easily convinced that a product is great. Real estate agents are looking for what works, yet they are taken in by some of the marketing about wiz bang cool products. Sometimes we just don’t know any better. Yes I have spent money on products that were a waste too. I include a virtual tour with all of my listings. I pretty much have to. yet I have no evidence what so ever that it helps sell the home. I do it because my clients think it helps sell the home and research does indicate that consumers like pictures and want more of them.

The truth is that most agents spend much more time prospecting that they ever do selling real estate. Most spend more marketing dollars on prospecting than on selling homes. The highest ROI often comes from the products that impress would be clients and have nothing to do with selling real estate.

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