I had an enlightening talk with my friend These Chambers of Sunriver Realty the other day.
Thesa used to use “another brand†of home tour, but once she decided to switch to Real Estate Shows, she did it all the way! She is a BIG fan of Real Estate Shows. She loves it and she’ll tell you why.
She’s had some great successes with her Shows, too. She told me about how she’s been taking pictures everywhere she goes, then putting together some beautiful shows of the Oregon wilderness. She lives and works in an area that has a lot of vacation homes, the kind of place that people love as a get-away.
Thesa’s market is slowing down, but she’s managing to stay ahead of the pack. She told me what she’s doing, and said I could share her secret with you.
She makes these beautiful shows of the natural beauty of her area, then sends them on to everyone she knows. They’re just as in love with the place as she is, and often forward the shows on to others, too.
The magic lies in what she adds – she’s connected Shows of her listings or neighborhoods.
People who really enjoy what they’re seeing want to see more, so they click on Related Shows to see what else there might be. What they’re finding is that Thesa has a house ready and waiting for them. If they want to see more gorgeous scenery, here’s a very good way to do it – buy this!
Oh, she’s a clever one!!
View her Show below, and then think about how you could use this secret yourself.
{ 2 comments… read them below or add one }
Sarah; thanks for the plug – but in reality it is all about what the people want – visual tours are great – but what I found was the product I was using previously to speaking with Jeff Turner gave too much information… Jeff pointed out that the product I was using although a more complex product gave the viewer too much information… it did not leave them wanting more.
Selling real estate is not like selling cars, you do have to see it in person to know if it fits your needs. With a tour that shows each and every room and allows you see feel like you have walked the property you feel like you have been there.
Even if a property is perfect, you may miss a great opportunity if you use a visual tour as your guide. You shut the window thinking you know the property when in reality it is much different than your preception.
Real Estate Shows connects with the buyer in an emotional way. It is short, sweet and leaves the buyer wanting more… it opens the window of opportunity to the buyer and REALTOR® alike.
Real Estate Shows load faster, move quicker and are so simple – I find that Real Estate Shows do bring an emotional side out of a property or an area.
Jeff was so right, and am so thankful he spent the time to explain why he thought I would benefit from the program… as for my little marketing tip…
The results speak for themselves – I used RES and my “other program” for 2 very similar properties… same area and same ammenities priced within $500 of each other – the property I used RES and my little email tip has received double the viewings, been forwarded by email something like 10 times and had 7 showings – the property I used the other program with – well it has about half the viewings has never been forwarded and has had 0 showings….
If that does not prove Jeff right I do not know what does… I am in the process of terminating my old program – and switching all my listings to RES.
Thanks Jeff – you made me a better REALTOR®
One word–inspirational!
I’m sitting at the computer waiting for the kids to get ready so we can pile in the car for…the White Mountains of New Hampshire, swimming in the Basin. Camera is packed, and I’m inspired to make my own Beauty of NH when I get home. Thanks, Thesa!!