I’ve mentioned it here in our blog and it’s sitting right there on the Manage page, the “Connect Shows Together” button. And STILL, when I casually mentioned it to a friend of mine who is a long time fan of Real Estate Shows, she said, “What?”
Her next question was, “Why?”
That’s an easy one – imagine you’re a buyer. (You should be doing this all the time anyway.) You’ve just watched a Real Estate Show of a new listing, and that kitchen looked beautiful. You wish you could see more. NOW. If there were a button at the end of the Show that said, “View Related Shows”, would you click it? If you were really interested in the house, you would. And hopefully you’d see a new Show labeled “Kitchen” and experience some fabulous immediate gratification.
Oh, we know buyers LIKE immediate gratification. It’s why we create Shows in the first place! If the kitchen Show peaked their interest even more, you’ll likely earn a showing for your listing because of it. That’s good stuff.
You can even connect more than one Show together. Let’s say you’ve listed a beautiful home in a neighborhood that has special features, such a bicycle trials, community parks or a private golf course. Creating and connecting Shows for each of these will spotlight what sets this home apart. It’s a good idea to ask yourself, “What’s going to sell this house?” Then create a Show around the answer.
The Show below is by Ines Hegedus-Garcia in sun-drenched Miami, Florida. Ines takes many, many listing photos and graciously allowed me to use her Shows as an example. After you watch this Show, you’ll see buttons that will give you more information, including one for Related Shows. When you click that, you’ll have links to all the attached Shows, which in this case is one for the pool.
With your next listing, ask yourself what’s the most likely feature to sell this house and take enough extra pictures so that it can have a Show of it’s own. Giving buyers instant gratification and having sellers happy to see you going above and beyond expectations – for no additional cost – is not a bad thing.
{ 3 comments… read them below or add one }
Hey Sarah – I do love this feature but can you use it with MLS? The linked show has the agent’s branding on it – if you use the MLS compliant show will it automatically link to a non-branded show? I’ve been hesitant to use this feature for the agents that I work with for fear of linking to a branded show and getting fined by the local BOR.
Hi Maureen! That was a great question, and since I didn’t know the answer I had to go pull the MLS compliant link and check. Here’s the link:
http://www.realestateshows.com/show.php?mls=basic&id=371507
And if you click to the Related Shows, you also get the MLS compliant link. Safe for use in the MLS!
Thanks for looking into it for me. I make shows for agents in their accounts and I was not sure so I never used the features. I’d hate for an agent to get fined for something I did.
I love the idea of adding shows about the town the home is in. Thanks for the tips.