Comments on: The Art Of Poetic Real Estate Descriptions http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/ Better, Faster, Cheaper Real Estate Tours Fri, 13 Nov 2009 16:31:44 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: USA homes http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/comment-page-1/#comment-690 USA homes Thu, 18 Oct 2007 06:23:48 +0000 http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/#comment-690 If i were buying a house i would firstly like to see it myself, not in pictures.. and only after this hear the description of the realtor, since i need to have my own opinion on it first of all. If i were buying a house i would firstly like to see it myself, not in pictures.. and only after this hear the description of the realtor, since i need to have my own opinion on it first of all.

]]> By: Jeff Tuner http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/comment-page-1/#comment-598 Jeff Tuner Sat, 15 Sep 2007 13:06:35 +0000 http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/#comment-598 Rory... it's all about the story. We must create the story for the viewer. Rory… it’s all about the story. We must create the story for the viewer.

]]> By: Rory http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/comment-page-1/#comment-596 Rory Sat, 15 Sep 2007 04:12:00 +0000 http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/#comment-596 Here is some poetry to describe the listings in my area: Cottage = Small Historic = Old House with a Tax Break Etc. etc. I once read that you should never sell the features of the place where you are, instead tell the story of the place, while pointing to something nearby. Here is some poetry to describe the listings in my area:
Cottage = Small
Historic = Old House with a Tax Break
Etc. etc.

I once read that you should never sell the features of the place where you are, instead tell the story of the place, while pointing to something nearby.

]]> By: keith Lutz http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/comment-page-1/#comment-594 keith Lutz Fri, 14 Sep 2007 13:55:08 +0000 http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/#comment-594 "Buying a home is an act of emotion, not ration. It always has been. It always will be." You can just tell when a couple falls in love with a place (I can see it in their eyes). I was just acting as a buyers agent yesterday, and told the couple, the comps are telling me you can get this place cheaper (and they knew it), but another couple was coming to look at it at 4:00 (yea right), but the builders agent could not get anyone on the phone, to approve our lower offer (yea right). My buyers were pressed for time (had to buy), well they bit. “Buying a home is an act of emotion, not ration. It always has been. It always will be.”

You can just tell when a couple falls in love with a place (I can see it in their eyes). I was just acting as a buyers agent yesterday, and told the couple, the comps are telling me you can get this place cheaper (and they knew it), but another couple was coming to look at it at 4:00 (yea right), but the builders agent could not get anyone on the phone, to approve our lower offer (yea right). My buyers were pressed for time (had to buy), well they bit.

]]> By: sue argue http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/comment-page-1/#comment-592 sue argue Fri, 14 Sep 2007 13:08:34 +0000 http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/#comment-592 My favorite words are "comfortable", "relaxing", "the work is all done for you" and using a phrase that starts with "imagine..." My favorite words are “comfortable”, “relaxing”, “the work is all done for you” and using a phrase that starts with “imagine…”

]]> By: Jennifer Wilson - Agent Solutions http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/comment-page-1/#comment-591 Jennifer Wilson - Agent Solutions Fri, 14 Sep 2007 05:31:43 +0000 http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/#comment-591 You're so right Jeff. Buying a home is extremely emotionial. The homes that I have bought I new in my gutt that I just had to have it. I could have looked at a hundred other beautiful homes, but I have learned to go with my instincts. When I see it, and love it, I know that it is the one. Great post! Ciao! You’re so right Jeff. Buying a home is extremely emotionial. The homes that I have bought I new in my gutt that I just had to have it. I could have looked at a hundred other beautiful homes, but I have learned to go with my instincts. When I see it, and love it, I know that it is the one.

Great post! Ciao!

]]> By: Bill Leider http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/comment-page-1/#comment-589 Bill Leider Thu, 13 Sep 2007 19:04:54 +0000 http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/#comment-589 Effective writing can be as significant as good photos in differentiating the home and the Realtor listing it. One mechanical suggestion. When writing in the "Details" portion, of a Real Estate Show, don't use abbreviations typically found in MLS listings - like BR, LR, AC, etc. You're writing a story. You have all the space you need. Become a storyteller. Another suggestion. With longer narrative descriptions, break up the content with paragraph breaks. Don't write one long paragraph. Breaking your story into multiple paragraphs helps draw readers in and keeps them engaged. In addition to the benefits that Jeff points out in his post, good writing has another important benefit: It attracts people to you, it puts you ahead of the pack in attracting new clients. Effective writing can be as significant as good photos in differentiating the home and the Realtor listing it.

One mechanical suggestion. When writing in the “Details” portion, of a Real Estate Show, don’t use abbreviations typically found in MLS listings – like BR, LR, AC, etc. You’re writing a story. You have all the space you need. Become a storyteller.

Another suggestion. With longer narrative descriptions, break up the content with paragraph breaks. Don’t write one long paragraph. Breaking your story into multiple paragraphs helps draw readers in and keeps them engaged.

In addition to the benefits that Jeff points out in his post, good writing has another important benefit: It attracts people to you, it puts you ahead of the pack in attracting new clients.

]]> By: RES http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/comment-page-1/#comment-588 RES Thu, 13 Sep 2007 18:07:46 +0000 http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/#comment-588 Greg Swan(n)... I knew my bet was right. Kris... :) Thanks! Greg Swan(n)… I knew my bet was right.

Kris… :) Thanks!

]]> By: Kris Berg http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/comment-page-1/#comment-587 Kris Berg Thu, 13 Sep 2007 16:36:44 +0000 http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/#comment-587 Amen, Jeff! (The least I could have done is spell his name right. That would be "Swann" with two n's.) Amen, Jeff!

(The least I could have done is spell his name right. That would be “Swann” with two n’s.)

]]> By: Greg Swann http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/comment-page-1/#comment-586 Greg Swann Thu, 13 Sep 2007 16:35:46 +0000 http://res.realestateshows.com/the-art-of-poetic-real-estate-descriptions/#comment-586 > My bet is that Greg’s been doing this for a long time as well. Check. <a href="http://www.bloodhoundrealty.com/BloodhoundBlog/?p=269" rel="nofollow">This is my most complete discussion of evocative writing for real estate listings</a>. > My bet is that Greg’s been doing this for a long time as well.

Check. This is my most complete discussion of evocative writing for real estate listings.

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