I’m a big reader. If I don’t have at least three books stacked up waiting for me, I get edgy. Thankfully, my family realizes this, and for Mother’s Day my gift was being turned loose in a bookstore. Aaaah! THAT’S a gift!!
My current book is Purple Cow by Seth Godin. I’ve only recently discovered Seth, but I love his style, enthusiasm and unashamed honesty. If he likes a product or idea, you’ll know. If he doesn’t, you’ll know that, too. He’s got a great blog, too!
One line in Purple Cow stood out for me. Seth asked, “Could you make a collectible version of your product?” I thought, “YES!”
I love making CDs of my Real Estate Shows. When I am a buyer’s agent, I make a Show of my client’s new home as a closing gift, kind of like a “Before”. My hope is that once they’re moved in and have made the home their own (the “After”), they’ll want to go back and compare. They’ll pull out that CD, remember the feeling of falling in love with their home and see my name connected to it again. Clever me! :o)
When I’m the selling agent, I want my clients to have memories of their former home to take with them. Their Real Estate Shows CD is their home looking it’s very best. I want the memories of their old home to be beautiful, and I want them to remember the way I helped them when it was time to move on. There’s my name in front of them again!
I’ve heard that it costs 10 times as much to gain a new client as it does to keep an old one.
We want to keep those clients we know and love. (Well, I love mine!) After the transaction is over, don’t forget about them. Call them, send them a little note from time to time and let them know they weren’t just a paycheck. Their Show is a nice keepsake, and it helps them know you didn’t just create the Show to make the sale, you made it for THEM, too.
Hopefully, when they start thinking about moving again, they’ll pull out that Real Estate Show CD and remember how easy you made the last move for them. When they’re ready to move, we want them calling us, ready for that next Real Estate Shows CD!
Collectible? I think so!