“What do you think is the best way to use the new YouTube video feature on RealEstateShows.com?” This is a question I received in an email this morning. It’s a great question. We’re going to be showing examples as time goes on, but I thought this should be addressed in concept right now.
I think the best way to use the video feature is to show yourself being yourself. Your goal should be to make a connection with the viewer. This is the most important aspect of including video. It allows people to see you and hear your voice. People want to do business with people, not businesses. People want to connect with you. The best way to accomplish that is to be yourself. Unless you hire a professional video crew and a professional script writer, don’t even attempt to make a “professional” looking commercial. You’ll just end up on someones “funniest videos” list. You know what I’m talking about. So, keep these things in mind:
- Keep your video short.
- Make your video informal.
- Be yourself.
- Don’t “mug” for the camera.
- Pretend you’re just sharing information with a close friend.
With those elements in mind, here are a couple of ideas to think about.
Do informal “this is who i am” videos. You could do just one and attach it to all of your Shows or you could do several versions and attach them as appropriate. One version could be about you and listings, or short videos about you and each neighborhood in which you want to be perceived as an expert.
Use video to highlight. Shooting quality video is not easy. So, don’t try to do too much. Again, unless you’ve hired a professional, attempting to do a complete walk through of the home is almost certainly NOT going to come off as you might hope. Try a 30-60 second video of you in front of the home talking about the most important benefits of the features in the home or the neighborhood. Don’t try to cram all the information in. The information is readily available. This is about making a connection with the viewer. If you’re uncomfortable being on camera, talk about the same things as you do a simple pan around the neighborhood and the front of the house.
An example of a highlight video.
The blog post linked below includes a Show. This Show uses the video to “highlight” the presentation. The video is there to illustrate one benefit of Towsley Canyon only, and do it in a way that is informal and allows the viewer to connect with me personally. No editing was required.
Keep it simple. Keep it short. Keep it real.
And if you have ideas you’d like to share, please do!