It’s probably safe to assume that if you’re reading this, you’re using your Real Estate Shows on a website or a blog. After all, why else would you be here?
So I’m going to go off topic a little here to talk about the two different styles involved. Just go along with me, OK?
Websites are used to sell. You’ll have lots of content telling why you’re the best at what you do and why everyone should pick you. Just like all the other websites. (Hmm, can you already tell I have a bias?)
I prefer blogs. I prefer blogs ever so much! The very name “blog” is short for “web log”, and is meant to be a kind of online journal. When you write a blog, you’re really giving people a little peek into your life. It’s not selling at all — it’s friendship.
There’s the magic. People may visit your website several times if they’re looking for some specific something, but they’ll visit your blog over and over again, endlessly — if you do it right. If you let people into your life and talk about what’s really happening with you, they will want to come back. It’s going to be worth a few clicks to see what happens next. They’re going to get used to the way you talk (or your “voice”, in blogger speak) and they’re going to want to keep hearing it. (Do you think “top of mind awareness” when you read this paragraph? You should!)
You’ve made a friend.
Funny, people usually prefer to do business with someone they know and like … so which one is really better at selling after all?