I often hear REALTORS talk about themselves as professionals.
Usually they do it with a Rodney Dangerfield, “I don’t get no respect†attitude. They sound defensive and angry. “Why doesn’t the world acknowledge me as a professional? And why don’t people understand that real estate is a profession, just like medicine or law?†Almost always, the focus of their anger is external. “Why doesn’t NAR do a better job of promoting us? Why don’t people realize my skills and training and dedication? Why doesn’t somebody (not me) fix this?â€
But what is a profession? Webster defines a profession as: a vocation requiring knowledge of some department of learning or science. They also define it as: any vocation or business. By the second definition all of you are hereby and forevermore designated as members of a profession. If only it was that simple.
And what is a professional? Webster’s says a professional is: someone engaged in one of the learned professions.
Those dictionary definitions of profession and professional do not connect to the real issue. The real issue; what most people want when they refer to themselves as professionals working in a profession, is status and respect.
When we shift the focus of the term professional from what we do to how we are perceived and treated, the definition and the entire concept of the designation “professional†changes.
In that context of status and respect, what exactly is a professional? I believe that a “professional†is someone who takes what they do, whatever that happens to be, and transforms it into an art form. They make the mundane look magnificent. They make seemingly impossible things look drop-dead easy. They cover all the details, all the time. They master the subtleties. They silently acknowledge that they have a gift for what they do and they give that gift to the people in their world respectfully and compassionately. They know that they have never “arrived.â€
They are never content with their present body of knowledge. They live with a constant, silent fear of becoming obsolete and irrelevant. They address that fear by continuously learning and growing and changing. They remain their own harshest critics, always looking for ways to be and to do and to deliver something better. They are consciously aware of their Values and they always strive to live them.
Becoming and remaining a “professional†is not bestowed on someone by virtue of a degree or a certificate. “Look at me, I took these courses, I spent this impressive number of hours learning all this stuff and I have this piece of paper to prove it. That makes me a professional. Bow to that.†No. That’s not how it works.
In the course of my life, I have known professional mail carriers, trash collectors, gardeners, housekeepers and baby sitters. And I have known amateur doctors, dentists, attorneys, judges and accountants. I bet, if you take a moment to think about it, so have you.
Because being a true “professional†is a purely personal pursuit, I believe that there are no “professions.†What we conventionally call professions, such as medicine, law, or accounting, are businesses with an extra layer of self-governance. Some of the people who practice them are professionals; some are not.
Designating a field of endeavor as a “profession†(in the context of conveying status and respect) is, to me, two things:
- It reflects society’s need to attach significance and importance to groups as a way of making individuals in those groups less accountable;
- and it’s a device for artificially elevating the stature of individual members without demanding the requisite performance.
But you might argue: Wait. Professions have tests and standards and rules and by-laws and continuing education requirements and licensing and self-policing and other neat stuff that sets them apart from, say, auto mechanics.
That’s true in theory. But do you know how often an attorney has to dangerously screw up before he or she can be disbarred, or how many trials a judge must sleep through to lose his office or how many people a doctor has to maim or kill before he or she can lose his/her license? The professional standards set forth in the rules and regulations sound fine, but the performance bars for enforcement are set so low that a warm cadaver could easily maintain a license. We are a society that sometimes elects dead people to Congress. We treat our “professions†with equally tough oversight.
So being a true “professional†is an individual choice. Taking some courses, passing a State licensing test and joining NAR cannot make you a “professional.†You don’t get that designation by posting your credentials and declaring yourself a “professional†on your web site or business card. Clever tag lines in your ads don’t get you there. But all those tactics can fool people for a time.
The measure and stature of one’s professionalism is defined by behavior and Values – the ones you live by; the real ones. Anyone can set their performance bar at the height he/she chooses. You don’t need a society or a licensing body to tell you how to behave or what it means to be a professional.
It’s a matter of personal choice.











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Great post as always, this blog is rapidly becoming a favorite of mine!
You make a great point when you say that professionalism is about behavior. Professionalism truly comes from within. It has nothing to do with badges, gold stars, trophies, and plaques.
Good thinking in this post. Our industry is improving in the level of professionalism, for a number of reasons. But I think until somehow we find a way for realtors to be paid for the advice and value given, rather than only if they consummate a transaction, the consumer will always be somewhat short changed.
I have yet to meet a single person who does not think that their behavior is professional, or their lifework a profession, unless they totally hate what they do for a living. That is why I don’t care what my children do for a living, as long as they don’t hate going to work each day and truly love what they do.
The term “professional” of oft misused and over-rated. Love what you do and do what you love to do. If you start to hate it…change what you do.
You are certainly right on the money, values and behavior are what make a person a professional. There are many in the Real Estate Profession that feel since they pass the requirements they automatically become a professional and that just isn’t the case, as you point out.
You have a very enjoyable and truthful point of view and I couldn’t agree more with your view.
It was Rodney Dangerfield not Roger. Errors in content make it hard to get by good ideas.
David,
Thank you. I agree with you.
I’m sure I had it right in the original draft. Must have slipped up in the editing and posting process. I hope you got past the error and found some value in the piece itself.
I think people think of “professional” as coming from a profession, one that required schooling, education and everything else you mentioned. But you are absolutely right. There are plenty of so called “professionals” that are everything but.
It does exist within and it is a term that is misused and abused – and ultimately it’s up to each one of us to prove our worth.
Excellent article, and thank you. Agreed. It is the ability to “see the Fact and the Value of the fact” followed by Action where Real creativity is initiated, most other is pretty-much…..Trivia…
The term “professional” is thrown around these days to even include “maintenance engineers,” a.k.a., garbage men and “exotic dancers;” a.k.a., strippers. So forgive me if the term “professional” seems to be getting in the way of the discussion. Nevertheless, I’ll entertain the notion that sales people are professionals. Define what a “professional” is? Is it someone who pays a fee to belong to a particular group? (I.e., Realtor) Or is it someone that wears “professional” looking clothing? Is it someone who makes a certain amount for a living? What IS a professional?
To be sure, doctors and attorneys ARE professionals – all others are suspect. The reason I say this is because attorneys have secured themselves within society as being NEEDED. And doctors, almost by definition of their profession, are MOST needed. So, maybe a professional is dependent upon the perception of being needed. If that’s the case, a “Realtor” is not NEEDED! …in ANY sense of the word!
Having been a Realtor for 12 years I can tell you we are not NEEDED! We may be sought after, and our services may be wanted, but we are not NEEDED – at least to the same degree as a doctor and/or attorney. Like it or not… this IS the truth.
Real estate professionals are not needed in society. EVERYTHING we do CAN be done by someone else – including the homeowner(s) and/or would-be homeowner(s). Sure, we know a LOT of tricks of the trade and we can probably market a property more objectively than the owner(s). That does NOT mean we are NEEDED. We are what some might consider ancillary, or “not necessary.” We make a living selling people’s homes either for or to others. Surely, this does not compete with saving a person’s life… in the literal biological sense; nor does it compare with the full-time lobby of attorneys known as Congress to insure their livelihoods.
Parents are more professionals than any sales person. A sales person does what many can or will not – SELL! In so doing, the salesperson does what is ever necessary to “sell” that which he/she is marketing – regardless of the betterment of another, society, themselves, etc. A salesperson’s living is almost entirely – if not entirely – based upon only one thing… the closing of a sale! That’s it! Fine! So, the $$$$$ determines what is sold, when, by whom, etc. He/she is more greedy usually makes the most $$$$$.
Doctors save lives, “real estate professionals” are the whores of the real estate industry. We work for money at the peril of anyone/anything that comes in the way of the sale. The “Realtor” factor means little more or less. …and this is the truth, from someone who’s been on the outside as well as one who’s been on the inside of real estate sales. We are not “professionals” in the same sense as those who save lives, nor on par with those that create law. We are sales people, who live for the “kill” of the sale… especially in THIS market!!!
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