Comments on: Why Are Your Shows 30 And 60 Seconds Long? http://res.realestateshows.com/why-are-your-shows-30-and-60-seconds-long/ Better, Faster, Cheaper Real Estate Tours Sun, 21 Mar 2010 00:36:41 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Matt Mealey http://res.realestateshows.com/why-are-your-shows-30-and-60-seconds-long/comment-page-1/#comment-5446 Matt Mealey Wed, 16 Apr 2008 01:46:20 +0000 http://res.realestateshows.com/?p=45#comment-5446 I understand your point, but...I suspect that a person who is interested in the property would like to see more photos in the lively manner that is the Real Estate Show. The lively method of presentation is far better than a static, silent slide show. And, most important, why doesn't the consumer (me!) make the decision rather than the vendor (you). I understand your point, but…I suspect that a person who is interested in the property would like to see more photos in the lively manner that is the Real Estate Show. The lively method of presentation is far better than a static, silent slide show. And, most important, why doesn’t the consumer (me!) make the decision rather than the vendor (you).

]]> By: Erin Rogers http://res.realestateshows.com/why-are-your-shows-30-and-60-seconds-long/comment-page-1/#comment-2941 Erin Rogers Fri, 04 Jan 2008 21:05:36 +0000 http://res.realestateshows.com/?p=45#comment-2941 I just sent in a question about this and was directed to this blog. I read through all the comments and have to agree with Brad. Having the option for a longer show/more photos would be great, but this would come with the education about the research advocating shorter shows - then the realtors as the customers could make the decision. I do think the shows are very visually appealing and am quite happy with my choice to subscribe over the competition. Thanks! I just sent in a question about this and was directed to this blog. I read through all the comments and have to agree with Brad. Having the option for a longer show/more photos would be great, but this would come with the education about the research advocating shorter shows – then the realtors as the customers could make the decision.

I do think the shows are very visually appealing and am quite happy with my choice to subscribe over the competition. Thanks!

]]> By: Brad Simmons http://res.realestateshows.com/why-are-your-shows-30-and-60-seconds-long/comment-page-1/#comment-706 Brad Simmons Fri, 19 Oct 2007 21:29:29 +0000 http://res.realestateshows.com/?p=45#comment-706 I am with Leslie. I also deal with out of area clients. It is not a case of "get them to visit the house", it is give them enough info so they get excited enough to get on a plane. This commitment is much larger in resources than a jot across town. I would just like to have that decision. If your customers are asking for it, you gotta give it to them - period. I like pastel colors - you know like Martha Stewart - works for her, right? I like it, but my clients didn't. I now paint my houses the way the customers like them - guess what? I make more money. 1- Find out what they want 2- Go get it 3- Give it to them That is the way to wealth Anything less is - well - opening up an opportunity for your competition to take your clients away. I like the REShows program - I really do, but I'm not real sure why Jeff is fighting this with his clients. "I know better - and you can't have it - see it my way?" I'd like a few more slides - from the sounds of it, others do too. I am lovin' REShows, I'd just like to tweak it. ;-) I am with Leslie. I also deal with out of area clients. It is not a case of “get them to visit the house”, it is give them enough info so they get excited enough to get on a plane. This commitment is much larger in resources than a jot across town.

I would just like to have that decision. If your customers are asking for it, you gotta give it to them – period.

I like pastel colors – you know like Martha Stewart – works for her, right? I like it, but my clients didn’t.
I now paint my houses the way the customers like them – guess what? I make more money.

1- Find out what they want
2- Go get it
3- Give it to them
That is the way to wealth

Anything less is – well – opening up an opportunity for your competition to take your clients away.

I like the REShows program – I really do, but I’m not real sure why Jeff is fighting this with his clients. “I know better – and you can’t have it – see it my way?”

I’d like a few more slides – from the sounds of it, others do too.

I am lovin’ REShows, I’d just like to tweak it. ;-)

]]> By: Monica Whaley http://res.realestateshows.com/why-are-your-shows-30-and-60-seconds-long/comment-page-1/#comment-301 Monica Whaley Fri, 20 Jul 2007 12:22:23 +0000 http://res.realestateshows.com/?p=45#comment-301 I agree that less is better!...I photograph and produce tours for many agents and they often want to incude a LOT of detail information in their shows, and of course I want to give them what they want. But personally, I think the best shows are the ones that have the least copy. Shorter more alluring titles are not only better but they allow viewers more uninterrupted viewing time! After all the presentation is designed to be an overall representation of the property and to "capture" the attention of the viewers. " a picture really does tell a thousand words! And there is plenty of room for the "details" in the section provided... I agree that less is better!…I photograph and produce tours for many agents and they often want to incude a LOT of detail information in their shows, and of course I want to give them what they want. But personally, I think the best shows are the ones that have the least copy. Shorter more alluring titles are not only better but they allow viewers more uninterrupted viewing time! After all the presentation is designed to be an overall representation of the property and to “capture” the attention of the viewers. ” a picture really does tell a thousand words!

And there is plenty of room for the “details” in the section provided…

]]> By: Jeff Turner http://res.realestateshows.com/why-are-your-shows-30-and-60-seconds-long/comment-page-1/#comment-156 Jeff Turner Wed, 30 May 2007 20:17:23 +0000 http://res.realestateshows.com/?p=45#comment-156 Leslie... I can understand your argument. I do think that virtual tours of homes are commercials, however. The goal of the Show should be to get them to visit the house. That is best accomplished by enticing, flirting. I think that's what we do. I've produced and watched some amazing Shows on homes well over $4 Million Dollars and sometime less is definitely more. That said, we revisit this often and take into consideration user input as well as good communication science. We're up for another discussion about it here pretty soon. Thank you for your input! It's appreciated. Leslie… I can understand your argument. I do think that virtual tours of homes are commercials, however. The goal of the Show should be to get them to visit the house. That is best accomplished by enticing, flirting. I think that’s what we do. I’ve produced and watched some amazing Shows on homes well over $4 Million Dollars and sometime less is definitely more.

That said, we revisit this often and take into consideration user input as well as good communication science. We’re up for another discussion about it here pretty soon. Thank you for your input! It’s appreciated.

]]> By: Leslie Prest http://res.realestateshows.com/why-are-your-shows-30-and-60-seconds-long/comment-page-1/#comment-154 Leslie Prest Wed, 30 May 2007 18:02:21 +0000 http://res.realestateshows.com/?p=45#comment-154 That's all very well IF what you are presenting IS simply a "commercial". If, on the other hand, we want to use the show as a virtual tour of the house, to a prospecive buyer who is out of state and can't actually walk through the house in person, then 9 pictures won't do it. I understand about putting up more pictures- but to have them moving would be nice. That’s all very well IF what you are presenting IS simply a “commercial”. If, on the other hand, we want to use the show as a virtual tour of the house, to a prospecive buyer who is out of state and can’t actually walk through the house in person, then 9 pictures won’t do it.
I understand about putting up more pictures- but to have them moving would be nice.

]]> By: RES http://res.realestateshows.com/why-are-your-shows-30-and-60-seconds-long/comment-page-1/#comment-52 RES Mon, 16 Apr 2007 22:04:18 +0000 http://res.realestateshows.com/?p=45#comment-52 Jeff, I'm so glad it was helpful! Jeff, I’m so glad it was helpful!

]]> By: Jeff Dowler http://res.realestateshows.com/why-are-your-shows-30-and-60-seconds-long/comment-page-1/#comment-48 Jeff Dowler Sun, 15 Apr 2007 15:39:45 +0000 http://res.realestateshows.com/?p=45#comment-48 Thanks for pointing me to this article, Jeff. Great information. As I thought about my question of a longer show after I wrote the comment, it occurred to me that it really did not make sense. Capturing interest quickly, then giving them the information that appeals to them emotionally but without a protracted period of time is the key for the Internet buyer. I know that in myself as well. Thanks! Thanks for pointing me to this article, Jeff. Great information. As I thought about my question of a longer show after I wrote the comment, it occurred to me that it really did not make sense. Capturing interest quickly, then giving them the information that appeals to them emotionally but without a protracted period of time is the key for the Internet buyer. I know that in myself as well. Thanks!

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