I’m currently working on setting up a new blog, and once again I am so thankful for my Real Estate Shows!
You see, we internet readers are a whole different breed. You’re here, so I’m sure you understand.
- We’re demanding. If a page takes too long to load, we’ll click right out of it.
- Can’t find what we want right away? NEXT!
- Too much scrolling? I’ll go somewhere else.
I want it all and I want it NOW. And I don’t want to be stuck looking at what I don’t want.
If you want to see more about a particular house, you can. Without a pop-up or new page, BOOM, there’s the pictures of the house. I have nine pictures in the space of one, with an inviting little “clickable” arrow to start me off. (In this case, less really IS more — less space taken on your page, more bang for the reader’s buck!)
The music and titles set a tone, your focus is drawn in through the movement of the pictures and AHA, you’ve just found a beautiful home that you might have scrolled right over if the pictures had just been thrown out there in front of you. It’s like the thrill of discovery! And there’s always room for more — pictures, video, panoramas … don’t we also love “more”? :o)
You don’t see what you’re looking for? There’s not a lot of scrolling and clicking to get to what you are looking for.
You’ve got everything right there in one neat little package — what’s not to like?